With rates as low as $300 to manage your social media contents and designs, overseas marketing agencies are aggressive online, but do they deliver? We spoke to Chris Tan, a SME owner in Singapore who shared his experience with working with an overseas digital marketing agency. Chris was initially drawn to the agency’s low rates but soon found out that it wasn’t worth the frustration and headache.
In this blog, we share Chris’ challenges of working with an overseas digital marketing agency and why it’s essential for SME owners in Singapore to work with a local agency, such as Bluehive Consulting, a digital marketing company in Singapore that understands the unique needs of local businesses.
“As a business owner in Singapore, I know the importance of having a strong online presence to reach potential customers and grow my business. That’s why I’ve tried working with digital marketing agencies in other countries that offer cheap rates, hoping to save some money on marketing costs. However, I soon realized that the low cost was not worth the headache and frustration that came with working with an overseas agency.
One of the biggest issues I faced was slow response times. Since the agency was in a different time zone, I often had to wait for hours or even days to get a response to my questions or concerns. This caused delays in my marketing campaigns, which ultimately affected my business’s growth. With interns or inexperienced digital marketers assigned to me, they were unable to answer or propose alternative solutions outside of their standard SOPs. For example, I wanted to make a change in the promotion mechanics but was not able to get anyone over the weekend or even on Monday as the team was only able to check in with us on Tuesdays and Fridays!
Another problem I faced was that the overseas agency was not familiar with the local business climate and culture. This led to miscommunication and misunderstandings about my business’s unique needs and goals. They didn’t understand the local subtext, which is vital for creating effective marketing campaigns that resonate with Singaporean customers.
Working with a digital marketing agency that is based in Singapore has been a game-changer for my business. Not only do they understand the local business climate and culture, but they are also able to respond quickly to any questions or concerns I have. This means that I can get my marketing campaigns up and running quickly, allowing me to focus on other aspects of my business.
Furthermore, working with a local agency has allowed me to build a strong relationship with my marketing team. With Bluehive Consulting, we are able to meet in person and have face-to-face discussions, which has led to a more collaborative and effective approach to marketing. Besides being a creative digital marketing agency, it also helps that the team are business leaders who are familiar with the business climate and challenges and are also lending their expertise and advice to my business!”
In conclusion, while it may be tempting to work with an overseas digital marketing agency that offers cheap rates, it’s important to consider the potential downsides. Slow response times and a lack of understanding of the local business climate and culture can lead to miscommunication and ineffective marketing campaigns. That’s why it’s important to work with a local agency such as Bluehive Consulting, a digital marketing company in Singapore that understands the unique needs of local businesses. By working with a local agency, you can ensure that your marketing campaigns are effective, timely, and tailored to your business’s unique needs.
Contact Us:
Company Name:- Bluehiveasia
Website:- https://www.bluehiveasia.com/
Phone No:- +65 6100 4148
WhatsApp:- https://wa.me/6591919682
Email Id:- [email protected]
Address:- 60 Paya Lebar Road #09-25,Paya Lebar Square Singapore 409051
