The latest report by IMARC Group, titled “Tag Management System Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028.” The global tag management system market size reached US$ 913 Million in 2022. Looking forward, IMARC Group expects the market to reach US$ 1,912 Million by 2028, exhibiting a growth rate (CAGR) of 13% during 2023-2028.
A tag management system (TMS) is software used by organizations to control, maintain, manage and implement tags in digital marketing. It assists in tracking, loading web pages faster, and eliminating duplicate tags. It is used for controlling the tags for webpages, applications, videos, and websites. It is also utilized for simplifying the process of maintaining and managing tagging decisions and collecting visitor buying behavior information from various digital platforms.
For an in-depth analysis, you can refer sample copy of the report: https://www.imarcgroup.com/tag-management-system-market/requestsample
Tag Management System Market Trends and Drivers:
TMS is employed in the retail and e-commerce industries to maintain accurate tagging of products to gain deeper insights about the requirements of the user. This, along with the increasing consumer preferrences for online shopping, represents one of the major factors bolstering the market growth around the world. Moreover, the rising adoption of digital marketing solutions on account of the growing amount of time users spend on the internet, is influencing the market positively. In addition, key players are introducing advanced TMS that offers features, such as privacy control and customization, to expand their product portfolio and gain a competitive edge. Apart from this, the increasing demand for TMS in small and medium-scale enterprises (SMEs) and significant improvements in the IT infrastructure are creating a positive outlook for the market.
Report Segmentation:
The report has segmented the market into the following categories:
Breakup by Component:
- Tools
- Service
Breakup by Deployment Model:
- On-premises
- Cloud-based
Breakup by Organizational Size:
- Small and Medium-sized Enterprises
- Large Enterprises
Breakup by Industry Vertical:
- Healthcare
- Retail and e-commerce
- BFSI
- IT and Telecommunication
- Media and Entertainment
- Manufacturing
- Others
Market Breakup by Region:
- North America (United States, Canada)
- Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
- Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa
Competitive Landscape with Key Player:
- Adform, Adobe Inc.
- Blue Triangle Technologies Inc.
- Commanders Act
- Ensighten Inc.
- Google LLC (Alphabet Inc.)
- International Business Machines Corporation
- Observepoint Inc.
- Oracle Corporation
- Relay42
- Segment.io Inc. (Twilio)
- Tealium Inc.
Explore full report with table of contents: https://www.imarcgroup.com/tag-management-system-market
If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
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