What is SEO?
SEO is a strategical optimization of the content available online the full form of which is Search Engine Optimization.
The main objective of SEO is to gain traffic in the websites which are to attract relevant visitors to the subject matter of the website. A good and researched search engine optimization results in high organic traffic to the website.
How SEO works
SEO of websites basically stands for optimizing the words and information as of the website contents according to the requirement of the search engine. When Google is asked a query, it looks for familiar words and pieces of information on the web and shows the result. Keeping this in mind, the SEO strategists use the keywords and upgrade the information characteristics in order to gain a higher ranking of their respective websites in the searched results.