According to IMARC Group latest report titled “Popcorn Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028”, offers a comprehensive analysis of the industry, which comprises insights on popcorn market size. The report also includes competitor and regional analysis, and contemporary advancements in the global market. The global popcorn market size reached US$ 12.6 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 18.6 Billion by 2028, exhibiting a growth rate (CAGR) of 6.4% during 2023-2028.
Popcorn is a snack food product that is made from dried maize kernels that have been heated and popped and is typically consumed as a light and flavorful treat. It is a versatile and convenient snack that provides dietary fiber and essential nutrients as a whole grain, while also being gluten-free and vegan-friendly. Popcorn is made by converting the high moisture content inside the kernel into steam when heated, thereby leading to pressure build-up until bursting, resulting in the rapid transformation of the starchy interior into a fluffy texture. It is characterized by its unique texture featuring a crispy exterior and an airy interior, low calorie content, distinct popping sound and can be easily prepared using a microwave, stovetop, or popcorn machine.
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Market Trends:
The global market is primarily driven by the escalating demand for healthier and flavorful snack options among the masses. This can be attributed to the rising health-consciousness leading to a higher uptake of guilt-free snack alternatives. In line with this, continual product innovations by manufacturers, such as the introduction of various flavors, ready-to-eat microwavable product variants, and additional health benefits are propelling the market. Moreover, the rising popularity of cinema theatres as well as home entertainment systems is resulting in increased product sales on a global level. Furthermore, rapid product premiumization leading to the emergence of gourmet popcorn brands with unique and high-quality flavors is creating a positive market outlook. Some of the other factors contributing to the market include rapid urbanization, easy product availability in organized online and offline retail channels and inflating disposable incomes.
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Competitive Landscape:
The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.
- Amplify Snack Brands Inc. (The Hershey Company)
- Campbell Soup Company
- Conagra Brands Inc.
- Eagle Family Foods Group LLC (The J.M. Smucker Company)
- Frito-Lay North America Inc. (Pepsico Inc.)
- Great American Popcorn
- Joe’s Gourmet Foods Ltd.
- Popz USA LLC
- Preferred Popcorn
- Proper Snacks Ltd.
- Quinn Snacks Inc.
- Weaver Popcorn Bulk LLC
Popcorn Market Segmentation:
Our report has categorized the market based on region, type, distribution channel and end consumer.
Breakup by Type:
- Microwave Popcorn
- Ready-To-Eat (RTE) Popcorn
Breakup by Distribution Channel:
- On-Trade
- Off-Trade
- Supermarkets and Hypermarkets
- Convenience Stores
- Online Channel
- Other Channels
Breakup by End Consumer:
- Households
- Commercial
Breakup by Region:
- North America (United States, Canada)
- Europe (Germany, France, United Kingdom, Italy, Spain, Others)
- Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)
Key highlights of the report:
- Market Performance (2017-2022)
- Market Outlook (2023-2028)
- Porter’s Five Forces Analysis
- Market Drivers and Success Factors
- SWOT Analysis
- Value Chain
- Comprehensive Mapping of the Competitive Landscape
About Us
IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.
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