The global off-road motorcycle market size is projected to exhibit a Compound Annual Growth Rate (CAGR) of 7% from 2018 to 2023, as per the forecast period. Off-road motorcycles are non-licensed motorcycles primarily used for recreational or off-road riding. They are designed for various terrains, including trails and rugged pathways, and are well-suited for activities such as racing, competitions, and adventures.
Market Dynamics: The growth of the off-road motorcycle market is being driven by the establishment of off-road motorcycle training centers worldwide. These training centers, like the BMW Performance Center Off-Road Motorcycle Training in South Carolina and the Black Swan Moto Off-Road Training Program in California, play a significant role in boosting the market. By providing relevant skills and techniques, these centers increase people’s interest in off-road motorcycles, ultimately boosting sales. This, in turn, impacts consumer purchasing behavior.
Moreover, increasing demand from the defense sector is expected to present growth opportunities during the forecast period. Technological advancements and the introduction of electric motorcycles and hybrid electric motorcycles have expanded the market’s reach, especially in defense applications. The rise in defense budgets in major economies worldwide is expected to positively impact the off-road motorcycle industry. Additionally, the growing popularity and awareness of off-road motorcycle events and the dedicated core customer base of off-road motorcycle enthusiasts are poised to drive significant growth in the market.
Market Segmentation: The global off-road motorcycle market is divided into two main segments, type and application.
By type, it includes:
- Dirt bikes
- Adventure bikes
- Kids motorbikes
- Others
By application, the market is segmented into:
- Recreational
- Defense
The recreational segment is expected to hold the largest market share in the off-road motorcycles market. Recreational off-road motorcycles serve as a cost-effective alternative for individuals looking to enjoy off-road riding on country roads and less regulated areas. These motorcycles must adhere to various standards, including construction, exhaust noise, and safety requirements, among others.
Regional Analysis: The global off-road motorcycle market is geographically segmented into North America, Europe, Asia Pacific, and the Rest of the World.
The Asia Pacific region is anticipated to experience the highest CAGR during the forecast period. Factors contributing to this growth include changing consumer preferences from mileage to vehicle aesthetics and features. The Asia Pacific market is poised for expansion due to a rising population, rapid industrialization, and the aggressive expansion of the manufacturing sector. The automotive industry in the region has seen significant investments from major manufacturers, which is expected to drive the off-road motorcycle market’s rapid growth. The increasing awareness among individuals about off-road motorcycle events will further fuel demand in the region.
Key Players: Prominent players in the global off-road motorcycle industry include ROKON (U.S.), Torrot (Spain), Sherco (Spain), Husqvarna Motorcycles GmbH (Sweden), Alta Motors (California), Kuberg (Czech Republic), Betamotor (Italy), TRS Motorcycles (U.S.), Chritini Technologies (U.S.), KTM (Austria), Kawasaki Motorcorp (U.S.), Honda (Japan), and Suzuki Motors (Japan).
