Now that you know a little more about local SEO, see the tips below:
1. GOOGLE MY BUSINESS
Google My Business is a free tool that allows you to build a profile for your business, aiming for a better position in local searches. To establish your profile, follow the guidelines below:
- Add your address;
- Determine your location;
- Choose a category for your business;
- Enter your contacts (phone, website, social networks, email);
- Check your listing.
Your business will appear on any device, including Google Maps. When setting up your company on Google My Business, essential information is available to users, such as: location, opening hours, telephone number, website, among others. Contact us for SEO Company in Dubai
This profile also contains your company’s rating, which is the area where your customers can leave a review, sharing their experiences with your products or services.
2.MOBILE EXPERIENCE
As we mentioned previously, mobile searches are essential for local SEO to stand out, since nowadays, a cell phone is practically an extension of each person’s hand. It is through this device that people search and even purchase products and services of interest to them.
Given this scenario, it is essential that your website is optimized to offer efficient navigation on any mobile device. The main objective is to connect your business to potential customers nearby. Therefore, having a responsive website, which facilitates user interaction and provides them with meaningful information in a simple way, is crucial to the success of your strategy.
3. KEYWORD RESEARCH
In many cases, details that are fundamental to the effectiveness of the online marketing plan are neglected. One example is appropriate keyword selection, carried out through keyword research, which can be the determining factor in the success or failure of your campaign.
Keywords act as a gateway to your business. By selecting keywords with a high volume of searches among your potential customers, you enable your ads to appear to a well-segmented audience that fits the desired profile, increasing the likelihood of conversions.
If the choice of keywords is not precise, the main objective will not be achieved, no matter how big the budget. Therefore, it is important to pay special attention when applying this strategy. Therefore, evaluate the keywords and products most relevant to your business.
4. OPTIMIZE IMAGES
Image optimization is a fundamental step to improving local SEO results. This activity aims to increase traffic through Google’s image search tool.
These searches, which involve locations, images and videos, are called vertical searches. When images are considered relevant, they can appear in results organically. For example, if someone searches Google for a famous tourist attraction, such as the Eiffel Tower, it is likely that several related photos will appear and the link to continue the image-only search. Click Here for SEO Company in UAE
Therefore, it is essential to make the subject of the image clear to Google and pay attention to the context in which it is being displayed. For the image to stand out, it is essential that it is on a website whose theme is consistent with the content.
5. CUSTOMER REVIEW for UAE Business
Customer comments, found on social networks or Google My Business, are a valuable resource for potential consumers to evaluate your service. Responding professionally to these reviews is essential in maintaining a good relationship with customers and optimizing local SEO.
Furthermore, responding to all feedback, whether to reinforce the positive aspects of your work or to recognize and work on improvements based on criticism, is an essential process. Remember, most consumers trust online reviews, meaning the way you deal with them makes all the difference in the perception of future customers.
Therefore, encouraging your customers to share their experiences is an important strategy to maintain a high level of satisfaction and ensure a positive representation of your service through reviews.
6. LINK BUILDING
Link Building is the art of connecting your content with other websites and relevant materials like link From Dubai Region Relevant sites, essential for local organic results.
Acquiring backlinks (links that point to your website from other websites, increasing your authority and visibility in search engines) can be achieved through valuable content, such as guides and publishing articles on other websites, popularly known as guest posts. These actions attract high-quality traffic and validate your digital authority to Google.ae
Guest posts are a strategy that promotes the dissemination of your content on third-party platforms, increasing its relevance to search engines.
To get backlinks, it is beneficial to focus on locality. For example, a local restaurant might team up with a well-known regional food blog to publish a guest article, thereby increasing its visibility in local searches in UAE.
