How To Change The Facebook Page Name & Important Things To Remember

5 min read

Facebook page name is an essential part for those who are running a business online. Brand identity and the reach heavily depend on it. Sometimes many companies want to change their Facebook page name for many reasons. Although it is not always easy for unverified pages to change names instantly, there are a few ways to try. In this article, we will discuss How to change the facebook page name in different ways. 

How To Change The Facebook Page Name? 

1. Change It Directly In Page Settings

The easiest way to change your Facebook page name is to edit it directly in the Page Settings. To do this:

  • Go to your Facebook page and click “Settings” at the top of the left menu.

  • Click “Page Info” in the left column.

  • Click the pencil icon next to your page name at the top to edit.

  • Type in your new desired page name and click “Save Changes.”

This will immediately update your page name. If you are wondering how to change the facebook page name from directly in settings, you can only do it twice within a 14 day period with this method.

2. Request An Official Name Change Through Facebook 

If you’ve already changed your page name twice recently using the Page Settings, you’ll need to request an official name change through Facebook to do it again. To do this:

  • Go to your page, click “Settings” and then “Page Info.”

  • Then you need to select the request change option.

  • Enter your new desired page name and reason for changing it. 

  • Click “Submit” and Facebook will review your request. 

This process can take a few days for approval, but allows you to change your name more than twice in a short period.

3. Create A Shortcut Link With Your New Name

So, how to change the facebook page name? If your primary purpose is just having a different name in your URL, you can create a custom shortcut link that will redirect to your Facebook page. To do this:

  • Go to the Create New Page option and click on it

  • Choose “Business or Brand” and enter your new desired page name.

  • Then Select the Create Page option. 

  • Now you can use the custom URL as a shortcut to your original page.

4. Change Your Facebook Username

Your Facebook username is shown in the URL for your Facebook page. You can change your username by:

  • Going to your profile and clicking “About” in the left menu.

  • Clicking the pencil icon next to your username.

  • Entering a new desired username and clicking “Change Username.”

  • Your Facebook page URL will update to reflect the new username.

5. Use A Third-Party URL Shortener 

Many third party tools allow you to customise a shortened URL and redirect it to your Facebook page. So you could create a shortened link with your new name that redirects to your original Facebook page. While less official than changing the actual page name, this allows you to maintain a consistent URL with your desired naming.

6.Create A New Facebook Page 

If you want to completely rebrand or start fresh with a new page name, you can create a new Facebook page. Simply follow the necessary steps to create a new page as you normally would, using your new desired name. It is not recommended if you already have a lot of followers on your old page. 

 

You can then invite people who like your old page to like your new one and post about the change on both pages. Once most people have migrated over, you can delete the old page if you wish.

Important Things To Remember 

Changing your Facebook page name can help refresh your brand or better communicate what your page is about. Now that you know how to change the facebook page name, let’s check out some of the key things to keep in mind during the process- 

1. Pick A Name Aligned With Your Brand Strategy

Your Facebook page name should align with your overall brand identity and business goals. Make sure the new name fits the image you want to convey and attracts your target audience.

2. Check For Trademark Conflicts

Do research to ensure your new name does not infringe on any existing trademarks. You want to avoid potential legal conflicts. Facebook may reject the name change request if trademarks are an issue.

3. Redirect Previous URLs

Use redirect settings in Facebook to forward traffic from any old page URLs to your new page. This ensures people who visit old links still reach your current page.

4. Update Social Media Profiles

After changing your Facebook name, don’t forget to update your name consistently across other social media platforms like Twitter, Instagram, and LinkedIn. Cohesive branding across networks helps reinforce connections.

5. Create An Announcement Post

If you are researching how to change the facebook page name, first you should upload a post on your page explaining the name change to current followers. This reduces confusion and keeps fans in the loop about brand updates.

6. Track Metrics Before And After

Look at page views, engagement, and follower growth stats before and after the name change. This helps you see the impact on reach and determine if it was the right move.

7. Claim Your Name Across Platforms 

Beyond just social media, claim your new name on sites like Yelp, email providers, and anywhere else relevant. This builds consistency and protects your branding.

8. Change Associated Ad Account Names

If you run Facebook advertising, request ad account names get changed to match your new page name for continuous alignment.

Overview 

 

This shall clear your doubts on how to change the facebook page name. It might take a few days or perhaps longer for the process to be completed. Facebook must make sure the new name complies with their rules. If you abide by all the guidelines, you will be able to change your page name as per your wish. If you get rejected, make sure to appeal against that.

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