If you are aware of the market and taking up various strategies to make sure that your brand stands out in the crowd, then you must have already considered influencer marketing. While you might select an influencer and reach out to them directly, it is always better to do the same with the help of an established Influencer Marketing Agency in London.
They will not only provide the best solutions but also help you to connect with the influencers that align with your business. Thanks to their huge network, they can help you with other aspects of the campaign as well. If your business is in London, we suggest you go for Talent Resources. They have been helping multiple businesses from various sectors.
But one thing that you need to keep in mind related to this is that not all influencer marketing agencies are worth hiring. Some are here to scam people or not provide satisfactory services. This is the reason why we always suggest our readers do some deep diving before zeroing down on a company.
Here are a few factors that you need to check before settling for an agency such as Talent Resources.
· Wide range of services: One of the first things you need to check is whether they provide a wide array of services or not. If the agency you have chosen doesn’t cover A-Z of influencer marketing, such as contacting them, explaining to them about your business and the campaign, creating a contract, negotiating with them, etc. They should provide end-to-end services so that there are no last-minute hiccups and you do not need to stress about anything. If you hire an agency such as Talent Resources, all of these worries would be solved as they would handle it all.
· Credentials: Often, entrepreneurs do not do enough research and end up hiring a company without doing much research. But you have to understand that credentials are important. You need to check the company’s license number, whether they are insured or not, etc. You should also make it a point to go through their portfolios. Select an experienced agency such as Talent Resources.
Influencer marketing has become a critical component of the marketing mix. As long as you know what you want and have an agency to help you, you are good to go. These days, most of the purchasing decisions are influenced by influencers. People tend to believe what their favorite influencers are saying instead of lame, traditional ads.
· Ensure that the influencer has the right set of followers: For example, if your target audience is Gen-Z pick a young influencer with the right set of followers. Collaborating with the right influencer to reach the right target audience at the right time can be challenging. Nano, micro and macro influencers to celebs – which one is right for your brand? Partnering with a sportsperson when you have a makeup brand makes no sense. Similarly, tying up with a vegan influencer if you sell meat products doesn’t make sense. So ensure to navigate properly with the help of your agency. There is a pool of influencers to choose from. He or she should have the same interests as your business. They must be willing to learn more about what you have to offer. Keep demography in mind while choosing an influencer.
· Set up measurable and relevant KPIs: You need to opt for influencer marketing because you can set measurable and relevant KPIs. You need to know how to measure and evaluate the efforts. You have to keep the objectives in mind, whether long-term or short-term. Whether you want to drive traffic or boost brand awareness, talk to your agency about the same. There are various tools that they will enlighten you about.
· Action plan: The agency should come up with a brief action plan and you must be impressed by it. Once they have studied about your company, they should be able to provide you with the same.
· Reporting style: It is recommended for brands to look at what the influencer marketing agency will report back. The reporting style should suit your business. The terms of the report should be agreed upon.
· Usage of technology: It is always advisable to hire an agency that uses cutting-edge technology to streamline the entire procedure. Learned expertise in influencer marketing can go a very long way but then the usage of technology will simplify things for the better. It will help you derive meaningful insights. So many agencies use technology to find influencers, track and report results, etc.
· Their team should consist of social media experts: The team should consist of social media experts who know how to engage the audience. If you hire Talent Resources, you will not have many things to worry about.
They must know how to use the right content on the right platform, how to boost the content with paid media and ads, improve click-through rates, view-through rates and conversions to sales, etc. Brands must be consistent in reporting and some of the metrics include engagement rate, followers from the campaign, actual and potential impressions, total engagement and views, clicks, conversions, media value, etc. Biweekly or weekly reporting should be a priority.
· Creativity and strategy: A good agency will show the creativity that would impress you. They should align with your brand.
· Strong customer service: Last but not least, working with an agency should be a collaboration and both of you should be on the right page. So customer service is something that you cannot avoid. They should be proactive!
So these are a few things that you need to check when hiring an agency. All the best!
