In Search Engine Optimization, if you want to stay ahead of your competitors, you have to do the proper competitor analysis. Because when you properly analyze the competitors, you will identify your competitor’s weaknesses and strengths. On that basis, you can only implement a perfect SEO strategy for your business.
But the matter of concern is, how will you analyze your competitor’s sites? How will you find their weakness and strength, so basically today our blog is about how you will find your competitors. So, let’s find out
First of all, let us understand the SEO
What is SEO?
SEO stands for search engine optimization,it is a process of optimizing a website to improve its ranking on SERPs. When SEO is done correctly, it has the potential to take your website to the next level. The SEO process includes On-page optimization, Off-page Optimization, Backlink building, technical optimization, competitor analysis, research, as well as content optimization.
All these processes are important to enhance the ranking of your website on search engines. For doing SEO we have to check through competitor websites, domain authority, research, keyword volume as well as analysis.
Why competitor analysis is important in SEO?
Competitor analysis also called competitive analysis, is the process of identifying your competitors and making your website ahead of your competitors. Competitive analysis is crucial to find out the strength and weaknesses of your competitors. When you study your competitors, on the basis of that you can make a powerful SEO strategy.
What are the elements to be identified while doing competitive Analysis?
-
You can check the organic keywords ranking report
-
Check the backlink and the sites
-
You can get paid search competitors’ reports
-
Position tracking competitors’ reports
-
Check the market trends
This thing will give you detailed insights into your competitor’s sites.
For powerful competitors analysis, you have to make sure you consult the best SEO agency because an expert agency can only help you to get a better insight into your competitors. For this, you can hire our Colorado SEO agency, which is an expert in doing competitor analysis and building powerful SEO strategies to improve your website ranking on SERPs
How to find out your Competitors?
Finding competitors is never an easier task, it takes time to identify and then analyse your real competitors. So, here we are providing some tips on where you can find your competitors.
Google is the God of all and it is one of the best platforms where you can find the right competitors for your site. When you browse your keywords on Google, then find out the sites which often feature in the top lists. Select them, they are your real competitors.
You can even find out your competitors by using a search operator on Google. It will help you to identify competitors similar to your website. And then, you can analyze them. Just type related and find your competitors.
Eg: “ related : https://www.upsqode.com/ “
Google Maps
Google Maps is an incredible tool to find out your competitors, you can simply search keywords + location and then you can start your search, and you will find your competitors then.
Semrush
Semrush is a competitive research tool available both in the free and paid version. It lets you search your competitors effectively. But in the free version, you will get the limited option and for unlimited searches, you have to buy the free version.
In order to find out which websites are your competitors, just enter your domain and scroll down your competitors. It calculates your domain on the basis of analyzing the number of keywords for each domain. Just focus on five or six of your competitors.
Analyze Your Competitor Keywords
A keyword analysis is very much important because it lets you find out the keywords on which your website might rank. Competitive analysis is important for businesses to find out their website competition among others. You can use various SEO tools to find out the keywords or you can put your keywords on search engines and find out who is ranking on search engines. The top 3 results are your toughest competitors. But the Best SEO strategy can help you to beat the competitors.
Analyze Domain Data and Backlinks
Keywords are not the only important element of SEO, there are more than these to check out like backlinks and domains. Whenever you will find your competitors, check out their domain, and find out the age of their domain and domain authority. All these things will help you to analyze everything and make powerful strategies according to that.
Check Their On-Page SEO
On-page SEO refers to the elements presented on the webpage of your website. The on-site elements include Keywords, meta tags, titles, content, etc. You can refer to your competitors’ on-page elements like how they have written their title and meta tags, how they have optimized their content. Hire our Rochester SEO company and get best content writing services for your business
Check out their website Speed
Website speed is one of the important ranking factors, if your website takes time to load, Google will not rank your site.
You can use various speed analysis tools like GT Metrix, and Page speed insights, to analyze your competitors. They will show you valuable data on the page speed elements like website code and image optimizations. We recommend you analyze your website speed too weekly.
The Conclusion
Analyzing your competitor’s site is very much important because, if you will not know your competitors, you can’t be able to beat them. So make sure to properly analyze your competitors and then build the strategy for your business.
FAQs
What is competitor Analysis in SEO?
Competitor analysis is the process of finding your competitors who are ranking their websites related to yours.
Why we should check competitors’ site?
In SEO, Competitor site checking is vital, because it lets you to know the strength and weaknesses of your competitors and then you can make your own strategy to beat them.
