The Automotive Over-The-Air Updates Market Size is poised for further growth, driven by the increasing number of connected cars and electric vehicles. Notably, key players have entered this market, making significant investments in research and development to provide secure and cost-effective OTA updates and solutions for automobiles. Regions such as North America, Asia Pacific, and others within these areas are expected to dominate the forecast period. However, it’s important to note that the automotive sector was adversely affected by the pandemic, resulting in reduced vehicle sales and disruptions in the supply chain.
Several industry players encountered production halts and plant activity disruptions, as government mandates aimed to curb the pandemic’s impact. Although the pandemic had severe repercussions, the market is anticipated to rebound as the situation improves. The growing demand for electric vehicles and the adoption of connected vehicles are driving market growth. Concerns about safety and cybersecurity are on the rise, which is expected to foster market expansion. Additionally, government initiatives aimed at improving automotive technology will contribute to market growth.
Nevertheless, challenges such as infrastructure limitations and the high cost of OTA updates could hinder market growth. Vehicles are becoming increasingly dependent on software, which is a contributing factor to the growth of the Automotive Over-The-Air (OTA) Updates Market.
Key Players in the Automotive Over-The-Air (OTA) Updates Industry include:
- Robert Bosch GmbH
- NXP Semiconductors N.V
- Verizon Communications Inc.
- Continental AG
- Infineon Technologies AG
- Qualcomm Incorporated
- Intel Corporation
- HARMAN International
- Airbiquity Inc
Market Segmentation: The Automotive Over-The-Air (OTA) Updates Market is segmented based on technology, application, propulsion, and vehicle type. Vehicle types include passenger cars, light commercial vehicles, and heavy commercial vehicles. Among these, passenger cars are expected to exhibit a high Compound Annual Growth Rate (CAGR) during the forecast period, driven by rising income levels and increased spending on automobile safety and private vehicle security.
The propulsion segment is divided into Internal Combustion Engine (ICE) and Electric vehicles, with both segments anticipated to experience growth. In terms of application, the market is segmented into Electronic Control Unit (ECU), Infotainment, Safety & Security, Telematics Control Unit (TCU), and others. The telematics control unit is expected to have a high CAGR due to the increasing number of telecommunications applications.
The market’s technology is categorized into Firmware Over-The-Air (FOTA) and Software Over-The-Air (SOTA), with the Software Over-The-Air (SOTA) segment poised to dominate the market. It is expected to experience growth due to applications such as live traffic updates, email applications, social media apps, and park assist, among others.
Regional Analysis: The Automotive Over-The-Air (OTA) Updates Market is analyzed in four regions: North America, Asia Pacific, Europe, and the rest of the world. While North America dominated the market in 2018, Asia Pacific is expected to take the lead during the forecast period, with Europe securing the second position in 2018.
Industry News: The new EVOLVE car model is now capable of receiving OTA software updates, with over 190,000 customers across 34 markets eligible to download these updates. This includes vehicles such as the new XC90, S60, and V60, along with electric cars.
Market Segmentation: By Technology:
- Firmware Over The Air (FOTA)
- Software Over The Air (SOTA)
By Application:
- Electronic Control Unit (ECU)
- Infotainment
- Safety & Security
- Telematics Control Unit (TCU)
- Others
By Propulsion:
- Internal Combustion Engine (ICE)
- Electric Vehicle
By Vehicle Type:
- Passenger Car
- Light Commercial Vehicle
- Heavy Commercial Vehicle
