Brand activation is an important part of any business or brand. How you do it will make the difference in the ratio of success going forward. Finding the right brand activation agency is the key to finding the perfect combination. There are specific tools that can help achieve the best results. Also, technology and its use will play a vital role in achieving success at brand activation events.
Depending on the nature of your brand activation event, different steps need to be taken. If you are organizing a solo event, you can go all out with branding with no competition. However, at contested events like tradeshows, brand activation marketing needs to be stepped up accordingly. So, here are a few steps that will make your brand activation at the next big event much more efficient:
1: Set Your Goals and Metrics
It is always important to set your goals before moving into any brand activation marketing campaign. Once you have the set of goals ready, you will work to achieve those goals. Also, it is important to set realistic goals when dealing with such events.
Goals and metrics should be directly relevant to your event agenda. Often, it is best to do a practice run of your goals and the entire event. This way, you will find out the missing ones and have the chance to add them to your list as well.
Also, make sure to find out the best ways to achieve those goals. If you have set a target for sales or samples handed out, make sure to invite the relevant number of audiences to the event first.
2: Get the Lighting Right on the Event Floor
For any business event where products are presented, lighting plays a vital role. Often, businesses put too much or too little emphasis on lighting defeating the purpose altogether. Lighting that is not bright enough will never make your audience pay attention. On the contrary, lighting that is too bright will make them not want to spend more time with you.
Depending on the nature of the event, lighting needs attention. When you are on a shared floor at a tradeshow, it is never the best idea to fully rely on event lighting. In cases where you are organizing a solo event, you will have more opportunities to get it right to your desire. Doing a test run is best.
3: Boost Brand Engagement with a Virtual Photobooth
There are many different types of virtual photo booths available today. From fancy claw machines that twist and tilt the screen or the camera according to the moving subject to AI photo booth ideas that present data in a unique form, options are potentially endless.
Brand engagement goes a long way toward the right brand activation strategy. At tradeshows or other contested events, the more your brand can engage audiences, the more success you will get.
Virtual photo booths are some of the best tools to boost brand engagement. Presenting content in the most attractive ways is possible with these machines. Also, some photo booths allow audiences to quickly snap and share pictures right from the event floor to social media and other platforms.
4: Go as Large as Possible with Brand Activation
Brand activation will play a vital role in your business’s long-term success. It never hurts to go large on your marketing or brand launch events. Use the power of large screens to get the message across.
Make your tradeshow booth generate the most visits with attention-grabbing brand marketing. Activate your brand with a big impact. Also, prepare meaningful attractive video ads to display on those large screens. Keep the screens as bright as possible.
So, by attracting attention on the event floor, you will make your brand go places quickly. Get inside the thought process of your audiences and make the most of your brand activation opportunity. Also, make the event live on social media platforms for a longer-lasting impact.
5: Offer Attractive Event Discounts and Run Sampling Campaigns
Have you thought about sampling campaigns? Are you offering event floor discounts and deals that will not be available again? If you are, well done. Think about these factors if you haven’t already before the event goes live. Offer attractive discounts and deals only exclusive to the event.
Also, pay attention to sampling if you are a product-based business or brand. However, sampling will only be for businesses that have relatively low-cost products. You cannot be giving away very expensive products in great numbers at any event of any time.
So, if giving away free samples isn’t an available option, make sure to let your target customers try the product in its full operation. If you have a tech product, run live demos or presentations.
6: Make Sure to Advertise Well in Advance
All brand activation events need to be advertised well in advance. Make sure to advertise as much as possible to boost your audience’s interest. Also, you will be engaging more people when running advanced engagement campaigns.
Start running your tradeshow appearance or brand launch event campaigns as early as you can. Prepare solid ads and make them live on as many platforms as possible.
The goal of these advanced marketing campaigns is to attract as much attention as possible. Let people of interest know what you are doing, where it is going to happen, and when it will be available.
Bottom Line
Brand activation is one of the key factors when it comes to finding long-term success. Make sure to set realistic goals to achieve on the next big product or brand launch event. Also, make sure the right amount of lighting is at play to present the business or the products right.
Additionally, use the power of screens and advanced AI photobooths to further improve content delivery. Leverage the power of discounts and sampling to grab the most amount of attention at big events. All these factors combined will make your brand activation event more successful.
